MKTG (Marketing)
Stage I
MKTG 151G - Essential Marketing (15 pts)π³
Introduces fundamental marketing ideas and skillsets. Explores the world of customer value creation and marketing communications through the eyes of marketing and creative experts. Covers current topics in marketing including digital and social media, social entrepreneurship, big data analytics, green marketing and sustainability. Medical Science
Stage II
MKTG 202 - Marketing Research (15 pts)π³
Focuses on the critical role and importance of information in marketing. Covers the fundamental concepts of marketing research in traditional and digital environments and examines how these can be used to assist companies in their decision-making.
MKTG 203 - Strategic Marketing (15 pts)π³
A comprehensive overview of the central principles and concepts of marketing strategy and management. Highlights the challenges that marketing managers face in planning and implementing effective marketing mix strategies.
Stage III
MKTG 300 - Directed Study (15 pts)π³
and Economics 892
MKTG 301 - Advanced Marketing Strategy (15 pts)π³
Develops knowledge in how to analyse, implement and evaluate advanced marketing strategies. Encourages the application and consideration of marketing strategies to solve real business challenges. Nurtures a strong appreciation for how marketing connects and relates to other business disciplines.
MKTG 302 - Advanced Marketing Research (15 pts)π³
A case-based course in which students conduct live research for a client and work with mentors from industry. Theory and practice are intertwined to provide students with understanding and experience in key aspects of quantitative market research, including advanced questionnaire design skills, online research methods, data analytics and deriving and communicating insights.
MKTG 303 - Consumer Behaviour (15 pts)π³
Focuses on understanding customers. Applies psychology to how people make consumption decisions and interpret advertising. Includes a consideration of individual differences and environmental/situational influences on consumers.
MKTG 304 - Digital Marketing (15 pts)π³
Examines how digital devices and applications are transforming the way organisations engage with consumers and how consumers search for, compare and select products. Develops understanding of how organisations use emerging technologies and how these influence consumer preference and decision-making. Builds skills in online data analytics and conducting research with an industry partner.
MKTG 306 - Advertising and Branding (15 pts)π³
Focuses on how a business can take an integrated approach to communicating with its customers and with other key stakeholders. Explores traditional tools such as advertising, sales promotion, public relations, personal selling, and direct marketing, as well as newer forms of communicating within digital and social media environments.
MKTG 308 - Customer Insights (15 pts)π³
The contemporary big-data revolution requires the integration of marketing strategy, tactical marketing insights and analytical skills. Employs real-life data sets for enhancing strategic and tactical decisions about customers and the market. Collaborates with leading business partners to develop highly sought after practical marketing skills.
MKTG 309 - Social and Sustainable Marketing (15 pts)π³
Explores how marketers can contribute to a healthy, sustainable, equitable and ethical society. Discusses how marketers need to be aware of the impact of their actions, and teaches how to embed such issues into marketing decisions and use marketing for positive societal change.
MKTG 312 - Special Topic (15 pts)π³
MKTG 314 - Customer Value Management (15 pts)π³
Value creation is a fundamental part of modern marketing and firms increasingly utilise technology for this purpose. Explores cutting edge theory and the practice of customer- centricity, customer relationship management (CRM), customer information management, and sales and field force automation, as well as new models of organisational relationship and customer experience management (CEM).
Postgraduate 700 Level Courses
MKTG 701 - Foundations of Marketing Thought (15 pts)π³
A core course providing an introduction to marketing philosophy, theory, current debate and advancements in the field. Emphasis is on developing the critical thinking and analytical skills necessary to undertake postgraduate research.
MKTG 705 - Advanced Consumer Research (15 pts)π³
A core course in the postgraduate programme, providing a foundation for a deeper understanding of buyers. This is an advanced study of fundamental theories in buyer behaviour, where both classical and contemporary theories are evaluated.
MKTG 707 - Directed Study (15 pts)π³
MKTG 710 - Digital Advertising Dynamics (15 pts)π³
Examines advertising, with an emphasis on digital communication. Explores how digital trends, such as social media and influencers, are impacting the dynamics between consumers and firms. Develops students' critical thinking and research skills and their ability to develop solutions to advertising challenges.
MKTG 712 - Digital Marketing Strategy (15 pts)π³
Focuses on marketing strategy, planning, and implementation in a digital world. Discusses digital transformation and its impact on customer engagement and consumer behaviour.
MKTG 713 - Market Innovation and Design (15 pts)π³
Critically evaluates the processes that underlie market- based innovations. Explores key issues and tools to create market-focused innovation to transform experiences, organisations, and societies.
MKTG 714 - Contemporary Issues in Marketing Research - Level 9 (15 pts)π³
An advanced study of marketing theory relating to contemporary issues.
MKTG 715 - Future of Marketing Work - Level 9 (15 pts)π³
Provides an advanced exploration of the evolving landscape of work, with a focus on the implications of technological advancements and societal shifts. The emphasis is on equipping students with comprehensive knowledge of the critical themes and challenges shaping the future of work.
MKTG 717 - Special Topic (15 pts)π³
MKTG 718 - Special Topic (15 pts)π³
MKTG 759 - Applied Research Consultancy Project - Level 9 (30 pts)π³
An applied practical opportunity for students to work with a New Zealand or international business or organisation in a consulting capacity to apply their advanced disciplinary knowledge and to develop research-informed strategic recommendations for a client.